What does mystery shopping have to do with social media? Everything! Whereas in the past one dissatisfied customer told 25 others, with social media one of your dissatisfied customers can tell 2,500. Because we are more than a typical mystery shopping company, our expertise can help you with social media. Social media is media (video, blogs, comment boards, etc.) that is shared through the process of social networking – like Face book, YouTube, etc. It is the dialog and broadcasting of communication of your customers’ experience to others.
Your customer’s buying cycle is drastically changing because consumers are educating themselves on your product or service from your existing customers, through social media, BEFORE they purchase. Does this change the reward of our mystery shopping services and the penalty if you choose an inferior service? It certainly does.
Consider this when contemplating our mystery shopping services.
- Paid and experienced shoppers are your BEST investment to get valuable transformation ideas.
- Using non-paid call-in responses from your customers is of slight value because:
- a) You can frequently get biased comments from complainers or customers “close” to the employees.
b) These responders are not trained nor required to report other very important observations about your operation – like bathroom cleanliness, up-selling skills, product knowledge, etc.
c) When was the last time you gave detailed customer feedback for a chance at a winning a prize and did you think the company would take your comments seriously?
d) People just do not have the time to do it with expertise your need and they may not want to make you “feel bad”. They will just stop buying from you.
- Like over the counter medicine verses prescription strength medicine, lowest price is a false economy. Your results are 100% dependent on the expertise of the company you choose. Choose All-Star Customer Service to deliver results and save you time.
Social media is a tsunami for businesses and we will use our inter-disciplinary expertise to help you succeed.
